The Message:

Art and Culture of a country are the outward manifestations of the collective pride and recognition of its people built up by both physical and mental forces over centuries. This collective pride is considered the backbone of a society. Great nations have great culture & traditions and all the successful & great leaders stress on developing and preserving this strong culture for the success of their nations. Art and Culture include all forms of creative expression, from individual to collective, from grassroots to professional and institutional. Arts and Culture evolve, develop and enhance our cultural identities. It is the single most powerful medium that can overcome boundaries and limitations it can change the individual, a mindset, or the way a society perceives itself and its surroundings. Art itself evolves and reinvents itself with time, history & topography. For the youth specially the unemployed, arts can be an immense motivator, it can actively engage them, demand disciplined and sustained attention, persistence, encourage creative risk-taking and increase their craving and aspiration to learn more. We as Pakistanis need to reinvent our existing system that is in use/practice to portray us as a nation that is proud of its rich and long history and traditions in art and culture in order to meet today’s challenges of globalization. To maintain our individuality in this ever decreasing global village, our greatest strength, the enormous human resource, needs to be stimulated and developed as a potential force that not only upholds & protects the art, culture and traditions of this region but also plays an active role in developing, preserving and promoting the same with pride and fortitude.